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What is Oracle Endeca Information Discovery?

Posted on February 6th, 2013 by Sanjit Anand |Print This Post Print This Post |Email This Post Email This Post

Oracle with Endeca plans to create a comprehensive technology platform to process, store, manage, search and analyze structured and unstructured information together enabling businesses to make stronger and more profitable decisions.

Therefore, Oracle Endeca Information Discovery (Formerly Endeca Latitude) is an enterprise data discovery platform for rapid, intuitive exploration and analysis of data from any combination of structured and unstructured sources.

Oracle Endeca Information Discovery enables organizations to extend their existing business analytics investments to unstructured sources – including social media, websites, content systems, email, and
database text - providing unprecedented visibility into data and business processes, saving time and cost, and leading to better business decisions.

1 With Oracle Endeca Information Discovery, users can:

  • Easily combine structured and unstructured data and metadata to understand key metrics in their relevant context and evaluate new business situations.
  • Ask unanticipated questions of any data through intuitive, flexible, and highly interactive online discovery applications.
  • Mash up and recombine data and visualizations to compose discovery applications.
  • Leverage all of the rich metadata of existing Business Intelligence data models and semantic layers as a basis upon which to build discovery applications.
  • Unburden IT from the constant chasing of new requirements and non-traditional data sources for incorporation into the data warehouse, enabling them to deliver fast access to relevant data and selfservice to business users while maintaining security, governance, and quality.

1The Architecture for Oracle Endeca Information Discovery

Let’s start by briefly reviewing the Endeca Information Discovery architecture. The architecture consists of 3 main components:

  • Oracle Endeca Server. This hybrid, search/analytical database provides unprecedented flexibility in combining diverse and changing data as well as extreme performance in analyzing that data. Oracle Endeca Server has the performance characteristics of in-memory architecture however is not memory bound. Oracle Endeca Server is also used extensively as an interactive search engine on many major e-commerce and media websites.
  • Studio is a Discovery application composition environment for the Oracle Endeca Server. Studio provides drag and drop authoring to create highly interactive, visually-rich, enterprise- class information discovery applications.
  • Integration Suite. Oracle Endeca Information Discovery includes a set of tools used for loading and optionally enriching diverse information—including structured and unstructured content—into Oracle Endeca Server.

This can be best understood as fig 1 below:

Endeca Information Discovery architecture

 

Apart from this there are Extensible Value-Added Modules are

  • Oracle Endeca Content Management System Connectors- This add-on module allows for integration of content stored in various enterprise content management systems.This is currently supported systems include: EMC Documentum, EMC Documentum eRoom, FileNet P8, FileNet Document & Image Services, Interwoven TeamSite, Lotus Notes/Domino, Microsoft SharePoint, and OpenText LiveLink.
  • Oracle Endeca Text Enrichment. This add-on module includes text analysis capabilities for extraction of people, places, organizations, quotes, and themes as well as core summarization capabilities for automatic creation of abstracts or topical summaries.
  • Oracle Endeca Text Enrichment with Sentiment Analysis. This add-on module includes all of the Text Enrichment capabilities as well as advanced text analysis for extraction of aggregate sentiment related to each extracted concept. Sentiment is extracted with a score indicating the positive and negative nature of a document or an entity in the document. These scores can be used within the faceted search experience by varying ranges of
    positivity and negativity.

1 What type of analysis is Oracle Endeca Information Discovery designed for?

Oracle Endeca Information Discovery is in supporting a users’ need to better understand the data. In expanding analysis inputs beyond structured content to unstructured sources, users can better understand the color and qualitative insights which support quantitative results.

Oracle Endeca Information Discovery enables this type of analysis through Oracle Endeca Server, a hybrid search/analytical database that is specifically optimized for discovery, not reporting or online transaction processing.

Highly scalable, column-oriented, and in-memory - without being memory bound - Oracle Endeca Server supports navigation, search, and analysis of any kind of information including structured, semi-structured, and unstructured content.

This also provide a broad suite of packaged analytic applications to extend corporate business processes to include unstructured data

  • Integrate unstructured data into ERP, Supply Chain, Human Capital, CRM and EPM applications
  • Integrate unstructured data into specialized edge applications – PLM, MDM, Web Commerce, Analytic applications
  • Extend industry specific business processes and vertical applications to include unstructured data

1 Search capabilities of Oracle Endeca Information Discovery provide

Oracle Endeca Information Discovery provides two different, and complementary, types of search:

  1. Value – or dimension – search provides type-ahead autocompletion that enables users to find attribute values and help disambiguate queries by identifying which attributes contain the search terms.
  2. Record search provides advanced full text search across any single or combination of fields, leveraging a variety of configurable term matching and relevancy ranking algorithms to retrieve results for display and analysis.

1 Know the facts and dependecy with other Prducts

  1. Oracle Endeca Information Discovery part of Not of Oracle BI Foundation Suite, this is a separate licensed product.
  2. If you don’t run Oracle BI. You can still benefit from Oracle Endeca Information Discovery, beacuse the diversity of supported data sources is a strength of this product.
  3. Oracle Endeca Server exposes web services for querying existing BI tools.
  4. Oracle Endeca Information Discovery enhances existing business intelligence applications by extending analysis to unstructured sources and supporting exploratory data analysis.
  5. Oracle Endeca Information Discovery is certified on Exalytics.
  6. Oracle Endeca Information Discovery’s primary benefit with respect to Big Data (Read the previous post on Big data) is in solving the problem of Big Variety – relevant data sources for business analysis have never been more diverse, and an increasing share of this information is unstructured.
  7. Oracle Endeca Information Discovery and Hadoop are highly complementary technologies

1 Resources for Oracle Endeca Information Discovery (OEID)

Posted in Centrestage, Emerging Technologies | No Comments »

What “big data” is really about.

Posted on September 28th, 2012 by Sanjit Anand |Print This Post Print This Post |Email This Post Email This Post

BigData

 

“Big Data” is an emerging & continues to be the topic of much discussion and hype.There are some staunch believers of this and there are some who dismiss this as a bubble destined to subside. Companies such as facebook and amazon are already using this. Lets try to understand this whole thing.

dgreybarrow WHY BIG DATA?

Take a look on statistics first for Big Data

Web Scale

  • 50 billion web pages
  • 800 million Facebook users
  • 1000 million Facebook pages
  • 200 million Twitter accounts
  • 100 million tweets per day
  • 5 billion Google queries per day
  • Millions of servers, Petabytes of data

Varieties of Data

  • Video / Audio
  • Images / Pictures
  • Diverse internal and external data

Sources of Data

  • News / Feeds / Blogs / forums
  • Groups / Polls / Chats / Wiki

That means world today is generating data at a frenetic pace. Statistics are available on the net that the data is doubled in every X days. The good thing about this data is that it is available and potentially contains useful information. What’s not so good is how to process this information and use it effectively.

The market place has become competitive and will be becoming more in years to come. The key to growth (and survival) is innovation. Big Data can help in uncover the strategies which can help in making the difference. Big Data though, is not a “magic wand” or “one size fits all” approach, rather it will require careful strategising and planning to achieve something tangible. The following sections will discuss the various facets.

Big data can be defined as data which has:(Four V’s of Big Data Consideration)

  1. velocity
  2. volume
  3. variety and
  4. value.

The world is producing data with great velocity.Fact reported by IDC is Worldwide digital content will double in 18 months, and every 18 months thereafter.

We heard nowadays that petabytes do not amaze us anymore. As per The Economist In 2005, humankind created 150 exabytes of information. In 2011, 1,200 exabytes were be created

The data is varied today, as well, e.g. structured, semi structured and complex. As Gartner, 80% of enterprise data will be unstructured, spanning traditional and non traditional sources

The fourth one, value, is not so straightforward. The value is something whose unlocking is important.

dgreybarrowTHE BIG DATA DIFFERENCE

Big data is like traditional data in many ways: It must be captured, stored, organized, and analyzed, and the results of the analysis need to be integrated into established processes and influence how the business operates.

But because big data comes from relatively new types of data sources that previously weren’t mined for insight, companies aren’t accustomed to collecting information from these sources, nor are they used to dealing with such large volumes of unstructured data. Therefore, much of the information available to enterprises isn’t captured or stored for long-term analysis, and opportunities for gaining insight are missed.

dgreybarrow USES OF BIG DATA

Typical Example of Big data usage are :

  • Log Analytics & Storage
  • Smart Grid / Smarter Utilities
  • RFID Tracking & Analytics
  • Fraud / Risk Management & Modeling
  • 360° View of the Customer
  • Warehouse Extension
  • Email / Call Center Transcript Analysis
  • Call Detail Record Analysis

dgreybarrow WHICH KIND OF INDUSTRY IS DRIVERS FOR BIG DATA

  • Finance
  • Telecommunication
  • Media
  • Life science
  • Retail
  • Govt

dgreybarrow CHALLENGE & OPPORTUNITY

Analysis of big data including new types of data that haven’t been analyzed before , challange is to provides a deeper level of insight into what customers are thinking and how the business operates. The potential payoffs are improving customer retention, selling individual customers more products, and producing items with higher quality and lower rates of return. Studies show that, with proper use, big data can really improve the bottom line to make an impact on overall profitability.

Organizations can well today with Big Data if they succeed in defining

  1. What they want
  2. They understand about the data they need
  3. They understand the data that they have which can be used.
  4. They know where to look for the data which they need.

The first and foremost on the list is defining the problem. Once you have this then the next stage of understanding and getting data can be achieved. This requires investment, intellectual, financial and time.

The next stage is analysis once you have your data with you. This analysis should be something which can aid you invgetting what you want and help you with the business.

dgreybarrow BIG DATA VENDORS

Big Data is a $70 billion industry and growing at a rapid rate of 15% to 20% a year. In our view, this helps put to rest the notion that ‘Big Data’ is just a fanciful marketing term. Big Data developments will be perhaps the most critical new marketplace for storage solutions providers in the coming decade. [Reference EMC]

Big Data file and Database

Appistry,Basho, Google, Hadoop (Hartonworks,Cloudera,MapR) ,LexisNexis,VMware, Microsoft, Aster Data

Big data Analytics Appistry,Aster Data, Hadoop (Hartonworks,Cloudera,MapR),IBM, LexisNexis,Karmasphere
Big Data Integration Appistry,Aster Data,Composite,Hadoop Pig and Hive, informatica, LexisNexis
DW applicance with big data Integration EMC/Greenplum, IBM/Netezza,TeraData/Aster Data
Trandational BI with Big data Integration Options Eddeca, Pentaho,MicroStrategy, Tableau software
Stream processing and analysis Apache S4, IBM, SAP, Tibco , Progress

dgreybarrow ORACLE & BIG DATA

Oracle offers integrated enterprise-ready big data platform, which includes the Oracle Big Data Appliance, Oracle Big Data Connectors, Oracle Exadata and Oracle Exalytics In-Memory Machine. By integrating and optimizing the technologies needed to acquire, organize, analyze and decide on big data, Oracle has made it very easy to jumpstart and maintain big data projects.

dgreybarrow AT LAST

The World Economic Forum recently declared big data as an asset class.

What are the implications of making better sense of large amounts of unstructured data to uncover business opportunities, strategies, and more.

Is it really an emerging market with lots of innovation, startups, job creation? Or hype. The facts show penetration within the largest FMCG Consumer companies and Social Networks.

Why is it suddenly possible? What are the technical and organizational obstacles, and the most promising areas of opportunity?

What is Oracle doing?

How could we link Oracle Oracle Advanced Analytics BI with HADOOP?

Herewith look forward to start a discussion about BIG DATA .

Posted in Centrestage, Emerging Technologies | No Comments »

AIA :Reference Process Models

Posted on February 24th, 2012 by Sanjit Anand |Print This Post Print This Post |Email This Post Email This Post

Are you aware, AIA Foundation Pack Reference Process Models combine Business and Technical View of Business Processes for Greater
IT and Business Alignment.

AIA creates and delivers the following types of models in html format:

  • Reference Process Models (RPMs): Horizontal, functionally scoped business process models that depict all of the aspects of the
    processes supporting a particular function (Marketing, Sales, and Order Fulfillment, for example).
  • Industry Reference Process Models: Industry-specific business process models that combine industry processes with relevant
    horizontal processes and variations of horizontal processes.
  • Composite Business Flows: End-to-end processes that are comprised of parts of several functional business processes (Order
    to Cash, Procure to Pay, and Design to Release, for example).

Oracle Business Process Publisher is delivered along with each AIA product for customers to be able to view the read-only published set of
models.

The published models include hyperlinks to entries in OER where technical details are described for the AIA integration artifacts

  • Navigation from RPMs to OER
  • Enhanced Controlled Object Library
  • Functional Allocation Diagrams
  • L2 models annotated with EBS name
  • L3 models annotated with EBS operation

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Its All About DAM & Oracle’s Digital Asset Management

Posted on January 21st, 2012 by Sanjit Anand |Print This Post Print This Post |Email This Post Email This Post

dgreybarrow What is Digital asset management (DAM)

From Wikipedia ...A digital asset is any form of content and/or media that have been formatted into a binary source which include the right to use it. A digital file without the right to use it is not an asset.

Digital assets are categorised in three major groups which may be defined as textual content (digital assets), images (media assets) and multimedia (media assets)

Not to forgot, DAM as Digital Asset = Digital Content + Usage Rights

That means means, Digital asset management (DAM) is a business process or a software tool for organizing the creation, management, distribution and archiving of a rich media asset. Rich media assets include photos, music, videos, animations, podcasts and other multimedia content.Look the DAM in another Way.

 

Content People Processes
  • Images, Videos, Documents
  • Dependencies, Renditions
  • Internal
    • Marketing, IT, Editorial, other Departments/Divisions
  • External
    • Agencies, Partners, Vendors, Customers
  • Collaboration
  • Check-In/Check-Out
  • Workflows (Request,Review/Approve, Assigned Tasks)
  • Search: Keywords, Metadata, Faceted
  • Transformations
  • Versioning
  • Publishing/Syndication
  • Auditing/Reporting

dgreybarrow Typical Activities in DAM

Consider these kind of question

  • As a marketing Manager I need to find an approved product image to create a new ad campaign…
  • As a PR team for the company e-com Site I need to prepare the upcoming summer catalog
  • As a content manager I need to manage the “official” repository of “approved” product images…

if you are able to answer above requset then you can easily figure out , what activity is needed for DAM solution.So below is list for Typical activity required in DAM.

 

Manage Transform Deliver
  • Ingest/bulk load source assets
  • Classify & describe assets (cataloging & metadata)
  • Ingestion services (rights, policies, renditions)
  • Find/Search/Request
  • Collect / Create / Assemble
  • Produce / Review & Approve
  • Publish / Notify
  • Present the content in the different channels

dgreybarrow Oracle Digital asset management

Oracle Digital Asset Management enables organizations to quickly and easily access, manage, share, optimize and re-use corporate digital assets, such as training videos, conference call recordings, movie trailers, commercials, depositions and corporate branding graphics and images.

This is built upon the core Oracle server foundation, providing additional functionality specific to image transformations, formatting and compression, enhanced audio and video streaming, and automatic thumbnail generation.

The Oracle Digital Asset Management bundle includes the following products.

  • Digital Asset Manager - Image Manager: Digital Asset Manager adds the ability to create multiple renditions (conversions) for each image. Users can easily access the appropriate size and format for PPT, the Web, or other collateral. Supports input formats such as JPG, GIF, PNG, TIFF, PSD, and BMP; as well as output formats such as JPG, GIF, PNG, and PSD. Image metadata is extracted and associated with the content item as object metadata.
  • Digital Asset Manager - Video Manager: Digital Asset Manager adds the ability to create multiple stream able proxies for each video. Users can easily access the appropriate format and size for their client, network, and viewing needs. Output formats include Real, Windows Media Format, QuickTime, and others. Thumbnails are extracted and presented as a drill down storyboard; closed caption text is extracted and included in the Oracle search index.
  • PDF Converter: This enables the automatic publishing of native business content to web viewable PDF. Upon check-in of new business content, a PDF rendition of the native format is generated. This PDF rendition allows web viewing of that business content without the need for the native application.
  • TIFF Converter: Tiff Converter automatically converts TIFF images to PDF format upon check-in to the Content Server for easy viewing of legacy content. The conversion of the released TIFF image can occur on the client side or server side and uses the Adobe Acrobat Capture technology. With TIFF Conversion, users can easily view and access managed legacy content (scanned documents) via a browser with the Adobe Reader. Additionally, during the TIFF to PDF conversion, Optical Character Recognition (OCR) is performed - enabling users to perform full-text searches of managed TIFF files in the Content Server.
  • XML Converter: Oracle XML Converter enables the automatic publishing of native business content to XML format. Upon check-in of new business content, conversion to a XML DTD or user defined DTD, can be configured to occur. This XML file can then be accessed from other Enterprise Applications, as well as dynamically rendered to HTML using the Dynamic Converter.

dgreybarrow How it Works

When digital assets such as images and videos are ingested into the Oracle system, a number of additional renditions of varying file formats, resolutions, sizes, etc. are automatically generated allowing users to download and use images without reformatting or requiring the use of native applications such as Photoshop for resizing and perhaps impacting your brand.

The original (native) file is available as well as other additional renditions that were auto-generated into jpg and png formats with varying properties such as size, resolution, color, etc. The number and properties of each rendition are completely configurable. Users can add the graphics they need to utilize and download .

When videos are ingested, renditions along with storyboards are auto-generated .

dgreybarrow Catering both all set of Business user

For the business user

Once content is created, the Oracle Digital Asset Management system gives the user multiple options for checking the file into the repository.

All check-in methods (browser-based, WebDAV, integrations with desktop applications, etc.) can automate processes - such as file transformations, multiple renditions of a file being generated, approval requirements, thumbnail generations, etc. - that used to be completed manually.

Oracle Image Converter can quickly reformat an image to the appropriate size, shape, resolution or aspect ratio, alleviating the need to maintain heavy, expensive publishing tools on desktops.

For the IT administrator

Oracle Digital Asset Management provides Web-based administrative functions and a flexible architectural framework to meet the needs of your organization with one solution.

Web-based administrative functions include the ability to easily stop and start servers, edit security permissions, customize metadata, create workflows and view server logs, regardless of your location.

dgreybarrow Tech Stack

The Oracle solution is Java-based, easily customizable, rapidly deployable, enterprise scalable and can integrate with other processes and applications, such as portals, CRM and ERP systems.

dgreybarrow In Summary, take away

Oracle Digital Asset Management automates routine tasks and provides robust functionality to effectively manage your rich media files.

  • Easily view and reuse digital assets: This is done via storyboard tree allows immediate viewing of specific video scenes.
  • Create thumbnails automatically to easily search and retrieve files: Increase efficiency by allowing end users to find information quickly via searching for both text and utilizing visual recognition.
  • Save storage space and decrease bandwidth usage by compressing files: Save time by significantly compressing large files and utilizing bandwidth more efficiently.
  • Convert legacy images to Web-friendly formats: View older files without needing older desktop applications.
  • Reduce manual steps in creating multiple renditions: Automatically create multiple formats of a corporate image or video and create additional formats on the fly.
  • Control access to corporate brand assets: Easily control security permissions surrounding access to brand assets. Manage only one copy of corporate assets.
  • Make corporate audio and video sessions available via the Web: Enable quick and easy browser-based access to presentations, recording presentations, e-learning files, documents, etc.

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INTRODUCTION TO THE ORACLE BUSINESS PROCESS MANAGEMENT SUITE -> BUSINESS PROCESS ANALYTICS

Posted on November 27th, 2011 by Sanjit Anand |Print This Post Print This Post |Email This Post Email This Post

Business Process Analytics enables you to monitor the performance of your deployed processes.

It measures the key performance indicators in your project and stores them in pre-defined cubes in the database that enable you to analyze the data in multiple perspectives. You can also store the metrics in the Oracle Business Activity Monitoring (BAM) database for real-time monitoring.

Process analysts can view the metrics using dashboards from the Oracle BPM Workspace or Oracle Business Activity Monitoring (BAM).

In summary, Process Analytics track:

  • Workload Metrics
  • Process and Activity Performance Metrics
  • Human Resource Metrics

By default, the BPM Engine stores the values of pre-defined measures and dimensions that are common to all BPM processes. The supported pre-defined measures are:

  • Number of active instances by activity, process, and participant
  • Average time to complete an activity
  • Average time to complete a process

The supported pre-defined dimensions are:

  • Process
  • Activity
  • Participant

You can also define custom measures according to your needs.

Posted in Emerging Technologies | No Comments »

INTRODUCTION TO THE ORACLE BUSINESS PROCESS MANAGEMENT SUITE

Posted on November 26th, 2011 by Sanjit Anand |Print This Post Print This Post |Email This Post Email This Post

Before start of this intrested topic, lets have some basics with Q & A.

Q.-What is Business Process?

"A business process is a set of linked activities performed by people and systems that deliver some kind of value through a product or service to internal or external customers."

A simplest example is : Ex: bringing a new employee onboard or receiving an order form from a customer

Q.-What is Business Process Management?

BPM is defined as a strategy for managing and improving the performance of a business through continuous optimization of business processes in a closed loop,cycle of modeling, execution,and measurement.

Q. Then What is Oracle BPM suite...

The Oracle BPM Suite provides an integrated environment for developing, administering, and using business applications centered on business processes.

The Oracle BPM Suite enables you to create process models based on standards with user-friendly applications.

It also enables collaboration between process developers and process analysts.

Oracle BPM supports BPMN 2.0 and BPEL across the process lifecycle starting from modeling and implementation to run time and monitoring.

The Oracle BPM Suite provides a seamless integration of all stages of the application development life cycle from design-time and implementation to run-time and application management.

The Oracle BPM Suite is layered on the Oracle SOA Suite and shares many of the same product components, including:

  • Business Rules
  • Human Workflow
  • Oracle Adapter Framework for Integration
  • Spring Components
  • Oracle Web Service Manager

Oracle BPM 11g

Simplifies achieving process management success by delivering a complete solution with a unified process foundation, user-centric design, and social BPM interaction via

This simplifies achieving process management success by delivering a complete solution with a unified process foundation, user-centric design, and social BPM interaction as figure 1 ( source oracle.com)

Oracle BPM Suite 11g

Fig 1: Oracle BPM suite 11G

dgreybarrow BPM Technical Architecture

In order to perform four key things like

  • Process modeling
  • Process simulation
  • Process execution
  • Process analytics

Oracle BPM Architecture is best described as

Oracle BPM Architecture

Fig 2:Oracle BPM Architecture

whereas Oracle BPM 11g Technical Architecture is best described as per fig 3.

BPM Suite 11G Technical Architecture

Fig 3: BPM Suite 11G Technical Architecture

Meet some of Key things for Oracle BPM Suites

dgreybarrow THE ORACLE BUSINESS PROCESS COMPOSER

The Oracle Business Process Composer is a web-based application that enables business users to collaborate with process developers and designers.

The Oracle Business Process Composer:

  • Provides a user friendly environment for composing processes and process templates.
  • Enables process analysts to create process blueprints, which are initial drafts of a process that can be used by process developers as a starting point for implementation in Oracle BPM Studio.
  • Enables certain users to edit business rules at run time. This is important because policies tend to evolve faster that business processes.

dgreybarrow BPM WORKSPACE

This is rich and customizable task and worklist interface

This give a high productivity for end-users to manage their tasks

Custom views, processing rules and simple administration for worklist tasks

dgreybarrow PROCESS ANALYTICS

Business Process Analytics enables you to monitor the performance of your deployed processes.

It measures the key performance indicators in your project and stores them in pre-defined cubes in the database that enable you to analyze the data in multiple perspectives

dgreybarrow THE ORACLE BPM STUDIO

Oracle BPM Studio is a component of the Oracle BPM Suite that enables process developers to create process-based applications.

This enables process analysts and developers to model and simulate business processes.

Oracle BPM Studio comes with Oracle JDeveloper IDE and shares the JDeveloper user interface elements used by the Oracle SOA Suite.

The JDeveloper environment can be customized based on the role selected by the user.

Oracle BPM Studio includes the Analyst Role which only includes process design elements that are useful to business analysts.

Process developers who need access to the complete functionality of the Oracle BPM and SOA Suites should use the default role.

Next post we will be on Roles and Responsiblity used in BPM

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Multi-channel campaign management

Posted on October 28th, 2011 by Sanjit Anand |Print This Post Print This Post |Email This Post Email This Post

MCCMMultichannel campaign management aka MCCM is all about interacting and communicating with prospects and customers across a range of different online and offline channels.

Campaign may have both way digital and traditional.

Digital is most enabled with the use of internet technology like email, mobile marketing, website engagement and social media is consider as
where as traditional marketing are typically have such channels as direct mail or point-of-sale interaction.

MCCM is part of Integrated marketing management - where both sides of marketing function operations and the campaign management functions, are aligned, synchronized, and efficiently adding value to each other.

Multi-Channel Campaign Management (MCCM) mostly deal with

  • Creating, executing and managing multichannel campaigns : Enables companies with to define, orchestrate and communicate offers to customer segments across a multichannel environment, such as direct mail, call centers, websites, e-mail and communities
  • Campaign planning, tracking and reporting
  • Specific, basic campaign management functionality, such as segmentation, campaign execution and campaign workflow

IBM-Unica, SAS, Teradata-Aprimo and Oracle(Siebel) are consider to be good vendors in the multichannel campaign management tools.

Last Year, Oracle added Siebel Campaign Management and analytics solutions on Oracle Exadata Database Machines for performance improvements to data warehousing and query processing for segmentation and data mining scoring.

One of the Oracle aquisition ATG to incorporate digital marketing capability into its offerings (by start leveraging Siebel Marketing and Real-Time Decisions (RTD) integration for offer management/decision capability with integrated Web content.)

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Oracle Enterprise Repository (OER)

Posted on April 12th, 2011 by Sanjit Anand |Print This Post Print This Post |Email This Post Email This Post

A couple of readers have asked clarification for confusion over the other Repository terminology Oracle Integration Repository IREP with Oracle Enterprise Repository OER, therefore this post will help to understand two different terminology.

What is it?

It is a metadata repository acting as a single source of truth for information surrounding SOA assets and their dependencies for:

  • Assets Category and Grouping
  • Relationship management
  • SOA governance.

Originally , this repository was part of BEA SOA Governance solution called AquaLogic Enterprise Repository(ALER) and came from the acquisition of Flashline. The Enterprise Repository you can get in Registry product bundle. Oracle offer a SOA Governance Suite bundle that includes a number of separate products.

Oracle Enterprise Repository

Together, the reg and rep provide three things: Visibility, control and analytics

  1. Visibility into all SOA assets (these are basically Business processes, Services, XML schemas, Components, Applications, Models, Frameworks, Policies, etc.) and their relationships
    • Catalogue and Categories assets and services
    • What’s planned, in development, and already exists
    • Human-friendly shop-window for your IT and Services Portfolios
    • Dependency and impact Analysis
  2. Control :Automated workflow for control of the life cycle in alignment with architecture and policy
    • Asset Registration Workflow
    • Automated lifecycle progression
    • Policy management
    • Architecture standards
  3. Reporting via Analytics : This helps to get reuse, ROI and compliance .

dgreybarrowOracle Enterprise Repository Components

As mention these are basically AquaLogic, there have component with there same name.

Oracle Enterprise Repository Components

dgreybarrow Further Reading

Posted in Emerging Technologies, Fusion | No Comments »

ECM Integrations with Oracle Applications

Posted on March 30th, 2011 by Sanjit Anand |Print This Post Print This Post |Email This Post Email This Post

There are number of products which have ECM Integrations with Oracle Applications, such as

  • E-Business Suite (v11.5.10+, 12.0.4+, 12.1.1+)
    • EBS Adapter for ECM (Forms based, e.g. Financials, HR, ALM, Claims)
    • Product Information Management
  • PeopleSoft (v8.9, 9.0, 9.1)
    • PSFT Adapter for ECM (e.g. HCM, Financials, ALM)
  • Siebel (v7.8.2+, 8.0.0+, 8.1.1+)
    • SEBL Adapter for ECM (e.g. Marketing, Sales, Call Center, Case Management, Claims)
  • Oracle Student Learning
    • LMS content management
  • Oracle Financial Services Software (i-flex)
    • FLEXCUBE Universal Banking imaging (Loan Origination)
  • Primavera
    • P6 project document management
  • Documaker
    • Storage and publishing of personalized insurance communications

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Oracle SOA Governance Tools

Posted on March 25th, 2011 by Sanjit Anand |Print This Post Print This Post |Email This Post Email This Post

dgreybarrow Oracle Enterprise Repository:

This is metadata repoitory which provides a solid foundation for delivering goverance throughout SOA lifecycle as single source of truth for information about SOA assets and their dependecies.

dgreybarrowOracle service Registry

Oracle Service Registry provides a 'DNS'-like reference for SOA runtime infrastructure to dynamically discover and bind to deployed services and end points. As part of the Oracle SOA Governance solution , Oracle Service Registry bridges the gap between the design time and runtime environments through automated synchronization with Oracle Enterprise Repository, Oracle Service Bus and Oracle SOA Suite. The benefits include:

  • UDDI V3 Compliance - Enables standards-based dynamic discovery of services and policies at runtime
  • SOA Agility - Keeps SOA infrastructure up-to-date with changes to service end points, ensuring your SOA doesn't break
  • Hot-pluggable - Supports heterogeneous services from any vendor

dgreybarrowOracle Web Service Manager

This provides solution for governing the interactions with shared services through security and operations Policy management and enforcement to ensure that service resue remain under control

dgreybarrowOracle enterPrise Manager

This provide rich set of service level and system leval daskboard accessible from a centralized location and includes management packs such as CAMM, AD4J, BTM etc

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