- OracleApps Epicenter - http://www.oracleappshub.com -

Know a bit on Campaign-to-Cash

Campaign to cash refers the ability track from the initial touch point with the prospect to the completed deal. At an aggregate level, it lets you track which campaigns, targets, messages or other dimensions are creating the most revenue and allows you to focus your marketing spend on the items that perform the best

Campaign-to-Cash(C2C) process, which includes all the activities involved in promoting and selling your products and services. This spans building and running lead and demand generation campaigns, qualifying leads, running the sales cycle and closing deals. This also includes sales, marketing and executive management efforts to understand, forecast, analyze and optimize performance.If you are trying to understand this in system prospective, C2C flow ,this can be further categorize into roughly 12 sub-process like:

  1. Go to Market Strategy & Managment (Go-to-market refers to plans made to launch a new product, that consist of start-up activities for getting the product out in the marketplace and includes pricing strategies, customer penetration plans, PR, sales training, beta site testing, and so forth )
  2. Marketing Execution
  3. Channel / Retail & Direct Sales Mgmt
  4. Guided Selling,Pricing, Proposals & Contracts / Agreements
  5. Customer Data Mgmt
  6. Order Capture
  7. Order Management
  8. Fulfillment Confirmation & Expediting
  9. Billing & Receivables Mgmt
  10. Channel Mgmt & Claims Settlement
  11. Sales Compensation Payout
  12. Performance Analysis

Implementing will add these Key Benefits to Business

Campaign to Cash Flow in EBS

Typical Campaign to Cash Flow in EBS is consider to similar to fig 1 as below.

If you are able to do a mapping, with complete platform based our Oracle EBS, majority of them are fit with existing EBS module.Depending upon your business complexity and process , you can easily integrate with other application like Salesforce.com ,Demantra ,APS/ASCP,OTM depending upon how complex your company/client business have. Figure 2 gives you snapshots of the EBS product fitment.

Some of key application Potentially been qualified if any one is planning to implement C2C on Oracle Platform.

Hope this helps.