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Customer Hub: Its all about knowing the Customer !

Posted on January 30th, 2012 by Sanjit Anand |Print This Post Print This Post |Email This Post Email This Post

Customer Hub: Its all about knowing the Customer ! Agree or disagree ?

Did you encounter situation where you have to answer these question on company's customers and prospects ..

  • Which of our services they are using and what they are NOT using?
  • What do we cross-sell and up-sell to our existing customer base?
  • What product bundles do sales propose that will increase the sale?
  • Are we able to identify who are our top revenue generating top 10 customers?
  • Are we able to identify who are most likely to churn out?
  • Can we identify all the orders that have placed and what are their statuses?
  • Are we billing for all the services that we are providing?
  • Are we able to manage contracts with them both at divisional as well as corporate level?

In order to answer, you need Need a 360 degree view of the customer

dgreybarrow Oracle CDH vs. Oracle-Siebel UCM

Oracle actually sells two products on customer Data hubs -Oracle CDH and Siebel UCM (Which is now Oracle UCM). But these products are positioned differently in the markets .

Both these products revolve around mastering of the “Customer” entity.

Oracle CDH or “Customer Data Hub” is a member of the Oracle Fusion Middleware family of products and has built-in integration capabilities with other Oracle E-Biz suite modules.

Siebel UCM, is the Siebel Customer mastering solution.

Oracle CDH is mainly focused on manufacturing, hi-tech, Retail and Distribution industries whereas Siebel UCM is targeted for telecommunications, media, financial services and government.

Enterprises implementing customer Data Hubs should evaluate these two products and choose from these based on their requirement.

UCM (Universal Customer Master) release 8.0 has more capabilities than CDH in terms of Data extensibility model, Data quality features and its strong interfaces to various third party tools like Trillium etc [Reference www].

On the weaker side, Oracle CDH and UCM are lacking in terms of dash boarding, reporting facilities, data steward facilities through web, registry-style implementations.

if you need more information, take a deeper dive.

 

Posted in MDM | No Comments »

Its All About DAM & Oracle’s Digital Asset Management

Posted on January 21st, 2012 by Sanjit Anand |Print This Post Print This Post |Email This Post Email This Post

dgreybarrow What is Digital asset management (DAM)

From Wikipedia ...A digital asset is any form of content and/or media that have been formatted into a binary source which include the right to use it. A digital file without the right to use it is not an asset.

Digital assets are categorised in three major groups which may be defined as textual content (digital assets), images (media assets) and multimedia (media assets)

Not to forgot, DAM as Digital Asset = Digital Content + Usage Rights

That means means, Digital asset management (DAM) is a business process or a software tool for organizing the creation, management, distribution and archiving of a rich media asset. Rich media assets include photos, music, videos, animations, podcasts and other multimedia content.Look the DAM in another Way.

 

Content People Processes
  • Images, Videos, Documents
  • Dependencies, Renditions
  • Internal
    • Marketing, IT, Editorial, other Departments/Divisions
  • External
    • Agencies, Partners, Vendors, Customers
  • Collaboration
  • Check-In/Check-Out
  • Workflows (Request,Review/Approve, Assigned Tasks)
  • Search: Keywords, Metadata, Faceted
  • Transformations
  • Versioning
  • Publishing/Syndication
  • Auditing/Reporting

dgreybarrow Typical Activities in DAM

Consider these kind of question

  • As a marketing Manager I need to find an approved product image to create a new ad campaign…
  • As a PR team for the company e-com Site I need to prepare the upcoming summer catalog
  • As a content manager I need to manage the “official” repository of “approved” product images…

if you are able to answer above requset then you can easily figure out , what activity is needed for DAM solution.So below is list for Typical activity required in DAM.

 

Manage Transform Deliver
  • Ingest/bulk load source assets
  • Classify & describe assets (cataloging & metadata)
  • Ingestion services (rights, policies, renditions)
  • Find/Search/Request
  • Collect / Create / Assemble
  • Produce / Review & Approve
  • Publish / Notify
  • Present the content in the different channels

dgreybarrow Oracle Digital asset management

Oracle Digital Asset Management enables organizations to quickly and easily access, manage, share, optimize and re-use corporate digital assets, such as training videos, conference call recordings, movie trailers, commercials, depositions and corporate branding graphics and images.

This is built upon the core Oracle server foundation, providing additional functionality specific to image transformations, formatting and compression, enhanced audio and video streaming, and automatic thumbnail generation.

The Oracle Digital Asset Management bundle includes the following products.

  • Digital Asset Manager - Image Manager: Digital Asset Manager adds the ability to create multiple renditions (conversions) for each image. Users can easily access the appropriate size and format for PPT, the Web, or other collateral. Supports input formats such as JPG, GIF, PNG, TIFF, PSD, and BMP; as well as output formats such as JPG, GIF, PNG, and PSD. Image metadata is extracted and associated with the content item as object metadata.
  • Digital Asset Manager - Video Manager: Digital Asset Manager adds the ability to create multiple stream able proxies for each video. Users can easily access the appropriate format and size for their client, network, and viewing needs. Output formats include Real, Windows Media Format, QuickTime, and others. Thumbnails are extracted and presented as a drill down storyboard; closed caption text is extracted and included in the Oracle search index.
  • PDF Converter: This enables the automatic publishing of native business content to web viewable PDF. Upon check-in of new business content, a PDF rendition of the native format is generated. This PDF rendition allows web viewing of that business content without the need for the native application.
  • TIFF Converter: Tiff Converter automatically converts TIFF images to PDF format upon check-in to the Content Server for easy viewing of legacy content. The conversion of the released TIFF image can occur on the client side or server side and uses the Adobe Acrobat Capture technology. With TIFF Conversion, users can easily view and access managed legacy content (scanned documents) via a browser with the Adobe Reader. Additionally, during the TIFF to PDF conversion, Optical Character Recognition (OCR) is performed - enabling users to perform full-text searches of managed TIFF files in the Content Server.
  • XML Converter: Oracle XML Converter enables the automatic publishing of native business content to XML format. Upon check-in of new business content, conversion to a XML DTD or user defined DTD, can be configured to occur. This XML file can then be accessed from other Enterprise Applications, as well as dynamically rendered to HTML using the Dynamic Converter.

dgreybarrow How it Works

When digital assets such as images and videos are ingested into the Oracle system, a number of additional renditions of varying file formats, resolutions, sizes, etc. are automatically generated allowing users to download and use images without reformatting or requiring the use of native applications such as Photoshop for resizing and perhaps impacting your brand.

The original (native) file is available as well as other additional renditions that were auto-generated into jpg and png formats with varying properties such as size, resolution, color, etc. The number and properties of each rendition are completely configurable. Users can add the graphics they need to utilize and download .

When videos are ingested, renditions along with storyboards are auto-generated .

dgreybarrow Catering both all set of Business user

For the business user

Once content is created, the Oracle Digital Asset Management system gives the user multiple options for checking the file into the repository.

All check-in methods (browser-based, WebDAV, integrations with desktop applications, etc.) can automate processes - such as file transformations, multiple renditions of a file being generated, approval requirements, thumbnail generations, etc. - that used to be completed manually.

Oracle Image Converter can quickly reformat an image to the appropriate size, shape, resolution or aspect ratio, alleviating the need to maintain heavy, expensive publishing tools on desktops.

For the IT administrator

Oracle Digital Asset Management provides Web-based administrative functions and a flexible architectural framework to meet the needs of your organization with one solution.

Web-based administrative functions include the ability to easily stop and start servers, edit security permissions, customize metadata, create workflows and view server logs, regardless of your location.

dgreybarrow Tech Stack

The Oracle solution is Java-based, easily customizable, rapidly deployable, enterprise scalable and can integrate with other processes and applications, such as portals, CRM and ERP systems.

dgreybarrow In Summary, take away

Oracle Digital Asset Management automates routine tasks and provides robust functionality to effectively manage your rich media files.

  • Easily view and reuse digital assets: This is done via storyboard tree allows immediate viewing of specific video scenes.
  • Create thumbnails automatically to easily search and retrieve files: Increase efficiency by allowing end users to find information quickly via searching for both text and utilizing visual recognition.
  • Save storage space and decrease bandwidth usage by compressing files: Save time by significantly compressing large files and utilizing bandwidth more efficiently.
  • Convert legacy images to Web-friendly formats: View older files without needing older desktop applications.
  • Reduce manual steps in creating multiple renditions: Automatically create multiple formats of a corporate image or video and create additional formats on the fly.
  • Control access to corporate brand assets: Easily control security permissions surrounding access to brand assets. Manage only one copy of corporate assets.
  • Make corporate audio and video sessions available via the Web: Enable quick and easy browser-based access to presentations, recording presentations, e-learning files, documents, etc.

Posted in Emerging Technologies | No Comments »

Gong Xi Fa Chai

Posted on January 20th, 2012 by Sanjit Anand |Print This Post Print This Post |Email This Post Email This Post

Taking this opportunity to wish reader from everyone a Happy Chinese New Year It’s the year of the Water Dragon according to the Chinese calendar. GONG XI FA CHAI!

CNY

Posted in Oracle Application | No Comments »

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